May 21, 2006

Sports Advertising: Rubbish

Stripes and Ticks cobblers, Nike and Adidas have been trying to outdo each other with their latest rubbish ad campaigns. No, no, not rubbish silly - 'rubbish'. Trash cans throughout New York (and other places where they have litter) have been modified into basketball hoops. By placing a cheap plastic square behind the bins, innocent members of the public have been fooled into thinking they're not actually on the street, but on a real life basketball court. Teams of stockbrokers in handmade suits have been spotted limply flicking mochaccinos at the hoops like sedated zombies being offered up lumps of flesh.

Adidas hate Nike, with all their 'air' and their sweatshops, and have developed the trash-verts even further. By turning the bin itself into a sort of closed net and placing it high up a lamp post, litterers can enjoy the real thing. Apparently a can, if thrown correctly, can decapitate a small child, and scrunched up paper is about as aerodynamic as wet poo. These days lucky pedestrians are treated to a visual feast of 'botched attempts': razor blades blowing about like plastic bags, festering kebabs offering up plague fumes to the poor...

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